Post by account_disabled on Feb 27, 2024 7:27:40 GMT
Many companies guided by the traditional way of thinking encourage marketers to tone down the emotion in the ad copy in favor of a more direct rational approach focused on the product. However this view ignores the fact that emotions can have a strong influence on consumer decisionmaking. We had a strong intuition that emotional copy could be the key to unlocking higher engagement and conversion rates. To confirm this hypothesis we embarked on an extensive study aimed at providing empirical ely on intuition.
Our goal was to go beyond mere opinions and gut feelings. There is a wealth of theory and anecdotal evidence in the digital marketing landscape but there is a dearth of comprehensive research Country Email List particularly research backed by reliable data that examines the real impact of emotional content in social media advertising. Recognizing this shortcoming our study was designed to provide specific datadriven insights. We conducted two large field experiments on the social networks Facebook and LinkedIn covering more than .
The social media users from countries and a broad demographic group including men and women between the ages of and . The methodology was rigorous different campaigns were run each using AB testing with two ads that shared the same creative element but differed in copy one emotional and the other more rational.
Our goal was to go beyond mere opinions and gut feelings. There is a wealth of theory and anecdotal evidence in the digital marketing landscape but there is a dearth of comprehensive research Country Email List particularly research backed by reliable data that examines the real impact of emotional content in social media advertising. Recognizing this shortcoming our study was designed to provide specific datadriven insights. We conducted two large field experiments on the social networks Facebook and LinkedIn covering more than .
The social media users from countries and a broad demographic group including men and women between the ages of and . The methodology was rigorous different campaigns were run each using AB testing with two ads that shared the same creative element but differed in copy one emotional and the other more rational.