Post by account_disabled on Mar 5, 2024 9:41:54 GMT
Veronica Casas Categories Covid-19 , Inbound marketing , B2B Marketing Fair cancelled? Come to the virtual stand There was a time not too long ago when trade shows were an essential component for B2B companies. Meeting places capable of making brands known internationally, where companies and potential clients converged, authentic generators of leads and business collaborations. Today, due to the Covid-19 crisis, physical fairs and stands are already seen as a very distant reality: empty conference centers, the production of physical stands stopped, printed corporate materials stored in boxes and a Impossible physical contact between salespeople and potential leads. According to data from the Association of Spanish Fairs (AFE) and the Association of Spanish Congress Centers (APCE) , in Spain alone, the health crisis has led to the cancellation of more than 190 fairs and 270 congresses.
If we go to the European level, there are more than 3,300 fairs that have been affected. Evidently, the companies that are harmed by this new reality number in the hundreds of thousands, and in this moment of uncertainty they are asking themselves “What now?” “How am I going to fill this space?” “Where are my potential leads going to BTC Users Number Data come together?” And only companies that already had an inbound marketing plan as a pillar have the answer in their hands. Once again, this health crisis makes it clear that only companies that are committed to digitalization will survive and grow. Today more than ever , digitalization is essential in all areas of the company : we have replaced face-to-face team meetings with meetings on Zoom and other platforms, visits to our colleague's table with phone calls, direct relationships with clients with video conferences. and product explanations via webinars.
Why not go one step further and generate the first contact with a possible lead through the multiple channels that the virtual environment offers us? This step is none other than the integration of an inbound marketing plan capable of picking up the slack in lead generation and becoming a permanent source of opportunities in the sales funnel . Digital channels also ensure not only that first commercial contact, but also allow progress in the different phases involved in the transformation from lead to customer. Is inbound marketing unknown to you? Don't worry, here is a basic guide to understand its objectives and methodologies. As you can see, the process is simple and effective: attract, interact and delight through digital channels. Transfer the objectives of a commercial stand to a virtual demo In a commercial stand there are two basic actions: inform - through product sheets, success stories or corporate brochures - and interact - through the presence of a salesperson who will answer questions, convince and establish points of contact for the future.
If we go to the European level, there are more than 3,300 fairs that have been affected. Evidently, the companies that are harmed by this new reality number in the hundreds of thousands, and in this moment of uncertainty they are asking themselves “What now?” “How am I going to fill this space?” “Where are my potential leads going to BTC Users Number Data come together?” And only companies that already had an inbound marketing plan as a pillar have the answer in their hands. Once again, this health crisis makes it clear that only companies that are committed to digitalization will survive and grow. Today more than ever , digitalization is essential in all areas of the company : we have replaced face-to-face team meetings with meetings on Zoom and other platforms, visits to our colleague's table with phone calls, direct relationships with clients with video conferences. and product explanations via webinars.
Why not go one step further and generate the first contact with a possible lead through the multiple channels that the virtual environment offers us? This step is none other than the integration of an inbound marketing plan capable of picking up the slack in lead generation and becoming a permanent source of opportunities in the sales funnel . Digital channels also ensure not only that first commercial contact, but also allow progress in the different phases involved in the transformation from lead to customer. Is inbound marketing unknown to you? Don't worry, here is a basic guide to understand its objectives and methodologies. As you can see, the process is simple and effective: attract, interact and delight through digital channels. Transfer the objectives of a commercial stand to a virtual demo In a commercial stand there are two basic actions: inform - through product sheets, success stories or corporate brochures - and interact - through the presence of a salesperson who will answer questions, convince and establish points of contact for the future.