Post by romanamitaseo00 on May 14, 2024 7:13:43 GMT
When was the last time you sat down in front of the TV and let yourself be watched? For me that was a lifetime ago now. When I'm not visiting my parents, I just watch the news online. Why? Videos and social media have replaced the television. Videos in internal communication are also becoming increasingly important in order to reach employees even better. We love videos. And we love to be entertained. The battle for our attention seems decided, because the at least 90 minutes that we spend every day watching videos can be spent more freely on platforms like YouTube, Instagram or TikTok.
We no longer depend on TV channels, instead we make our own programs. We are often more than just viewers, as video content can now be produced quickly and easily ourselves. This not only applies to Zillennials but also inspires older target groups . Advertising experts have recognized this Buy Whatsapp Number Data development for years and are drawing attention to their company or its services in their own video clips or through influencers. But what about internal communication? Multimedia approaches are essential to reach employees. Only 40-70 percent of readers start an article, but 90 percent look at the accompanying image. Content with graphics and videos receives 38 percent more hits than text posts, and the click-through rate can increase by up to 41 percent when images and video material are used.
Videos in internal communication have the potential to revolutionize the world of communication. How can internal communicators take advantage of the ongoing trend? I'll show you how you can use videos in internal communication to better reach your employees and increase their engagement. Video vs. Written Content: What videos can do better than email, intranet articles and photo galleries The email newsletter is still one of the most important tools for internal communicators, as our 2022 internal communication trend study shows . How many emails do you have in your inbox every day? Person counting their daily emails Well, an average office worker is bombarded with an average of 121 emails per day . Who is supposed to read all of this? If you're one of those people who goes through every email one at a time, then you deserve my respect! Most office workers don't do it. And you can't blame them for that, because it's clear that your attention span shortens over time and you just skim texts and scan for keywords that are relevant to you.
We no longer depend on TV channels, instead we make our own programs. We are often more than just viewers, as video content can now be produced quickly and easily ourselves. This not only applies to Zillennials but also inspires older target groups . Advertising experts have recognized this Buy Whatsapp Number Data development for years and are drawing attention to their company or its services in their own video clips or through influencers. But what about internal communication? Multimedia approaches are essential to reach employees. Only 40-70 percent of readers start an article, but 90 percent look at the accompanying image. Content with graphics and videos receives 38 percent more hits than text posts, and the click-through rate can increase by up to 41 percent when images and video material are used.
Videos in internal communication have the potential to revolutionize the world of communication. How can internal communicators take advantage of the ongoing trend? I'll show you how you can use videos in internal communication to better reach your employees and increase their engagement. Video vs. Written Content: What videos can do better than email, intranet articles and photo galleries The email newsletter is still one of the most important tools for internal communicators, as our 2022 internal communication trend study shows . How many emails do you have in your inbox every day? Person counting their daily emails Well, an average office worker is bombarded with an average of 121 emails per day . Who is supposed to read all of this? If you're one of those people who goes through every email one at a time, then you deserve my respect! Most office workers don't do it. And you can't blame them for that, because it's clear that your attention span shortens over time and you just skim texts and scan for keywords that are relevant to you.